WHAT IS HOME STAGING
AND WHY IS IT IMPORTANT?
Home Staging is a decorating technique that highlights the best features of the home by providing a vision for how a buyer could live. Research shows staged homes sell faster and for more money because staging creates immediate buyer interest by adding textures, colors, and decorations to the house which establishes a warm comfortable atmosphere. This presentation creates an emotional connection that triggers a buying decision and leads to a faster sale at a higher price in part because emotion causes people to act with a sense of urgency.