DMV agents, preparing to showcase a new listing? We understand that the real estate market is competitive, but there’s a valuable tool at your disposal. Investing in a home staging service is one of the most effective ways to appeal to a wide audience of buyers, reduce the amount of time your property spends on the market, and increase your chances of selling above the asking price in the current market.
What is Home Staging?
Home staging utilizes furniture, artwork, and other decor to present the best possible version of a home to buyers. Our expert staging designers carefully curate each space, crafting intentional and strategic design plans that transform each room. Going beyond mere aesthetics, home staging fosters a deep emotional connection between the buyer and the home, helping agents to reach their goals during the home-selling process.
While there is some optimism around increases in DMV inventory, high rates, and the housing affordability issue remain. In light of this, increasing perception value by offering a realistic yet aspirational vision of how a buyer could live is crucial.
Why Staging Matters for DMV Agents
According to a report by the Greater Capital Area Association of Realtors, the median sold price for properties in March 2024 was $606,000, representing an increase of 5.4% compared to February 2024 and an increase of 7% from March 2023. The number of active listings is currently 2,783, representing a 10.2% increase when compared to the five-year average of 2,472. So, while DMV housing experts are predicting more listings in 2024, prices are continuing to rise and the market is expected to remain fiercely competitive. With buyers needing to make swift decisions, we recommend investing in home staging to gain an edge. Not only will home staging help you sell a property quickly, but it will also enhance your personal brand reputation within the DMV market, organically attracting more buyers to your business.
Key Home Staging Statistics from the National Association of Realtors:
48% of seller’s agents reported that staging a home decreased its time on the market.
81% of buyer’s agents said that staging a home made it easier for a buyer to visualize a property as their future home.
20% of buyers’ agents revealed that staging a home increased the dollar value offered between 1% and 5%, compared to similar homes on the market that were not staged.
40% of buyers arrange to look at the home they have seen staged online.
46% of 3,500 staged homes sold for 10% more than they would have as non-staged homes.
Homeowners see a 5-15% return on investment when they choose to professionally stage their homes before they sell them on the market.
Home Staging Insights from HomeLight:
83% of agents say that a staged home will sell faster than an unstaged home.
Over 50% of agents say that staging increases a home’s value from anywhere between 1%-10%.
67% of top agents say that home staging contributes to securing a higher selling price.
92% of top agents find home staging to be beneficial toward selling the property in general.
A Powerful Marketing Tool
As mentioned, buyers are more inclined to tour a home that they have seen staged online. Ensuring your online presence is as professional and as persuasive as possible is paramount in the current climate. Fortunately, we stay on top of current trends, presenting homes that resonate with today’s buyers. Not only do our designers make homes “look pretty”, they highlight architectural details and key features of the home to entice buyers. With a proven history of impressive ROI ranging from 5% to 15%, home staging is a lucrative technique that’s essential to any successful marketing plan.
The Bottom Line
Staged homes have been proven to sell more quickly, often above the asking price, and generally with less difficulty than those that are not staged. Given the competitiveness of the current DMV real estate market, consider working with us before listing your next property. This transformative approach to property marketing is a worthwhile investment, and a strategic move, that will pay off in 2024.
ABOUT STAGING DESIGN DC:
We offer a specialty loyalty program for agents who stage with us! Contact our team at info@stagingdesigndc to learn more.
We are Staging Design DC: a team of design and hospitality professionals. We transform spaces and places to evoke a feeling, create a personal connection, and elicit a memorable impression by marrying our talented team with our diverse and expansive inventory.
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